by Dr.Mani on August 31, 2007
This Blog MARKETING post is a part of “2 Weeks To Launch Your Blog“.
SEO Secrets
Basic search engine optimization is something every blog will benefit from. By their architecture, blogs are natually SEO’ed to a great extent – but you can still tweak a few things to your benefit.
Some quick and easy SEO tips for your blog:
- Include your top keywords in post titles
- Work on getting inbound links from other bloggers. You can do this by
- making high quality posts (also called ‘link bait’)
- issuing press releases
- linking back to the blog from your other blogs/websites
- organizing link swaps with other relevant websites
- buying links from high PR websites
The best inbound links are the ones coming from higher ranked sites than your own, relevant to the topic you are writing about and which link to you using relevant keywords.
- Post tightly themed content
- Use simple HTML validated site design
- Keep your posts to modest length (around 250 to 400 words)
- Stay focussed. Keep one post devoted to one topic, or one keyword
- Register the domain name for your blog for at least 2 years
- Make sure your blog has no duplicate content
- Everything else being the same, large content sites are better
- Put your best keywords in your image ALT tags
- Watch your colours. If your text is similar in colour to your backgrounds some search engines will consider this spam
There are many more advanced SEO tricks, but these basics coupled with a high quality content rich blog can bring you serious benefits over competing blogs and websites.
What is your favorite SEO trick or tip that has worked well for you? Please share your thoughts.
by Dr.Mani on August 31, 2007
This Blog MARKETING post is a part of “2 Weeks To Launch Your Blog“.
Forum Postings
When you make one of the more ‘newsy’ posts, preferably something controversial or provocative or hot at the moment, mentioning it on forums can bring in a surge of visitors to your blog.
Here’s what to do:
- locate an interesting news story or article or opinion/editorial relevant to your niche
- think about what you want to say
- type a short introduction or ‘lead in’ to the material
- copy-paste an excerpt (short paragraph or snippet) from the article or news story or website
- place a link to the rest of the story/article/website
Then, search on Google for forums/discussion groups/bulletin boards on your niche topic. You can do this by searching on Google for ‘Your Niche’ + forums
Pick 3 of the busiest, most reputed, high ranking forums, where many people visit and post regularly.
Visit them, register for an account (use your keywords as your user name and craft your ’signature’ to get some SEO benefit as well – don’t forget to include a link back to your website in the signature)
Now, post a ‘curiosity builder’ message. Use a headline like this:
- Have you read this news about … ? or
- Did you know … ? or
- What did you think about … ?
In the body of your message, make a vague reference to the news story or article you blogged about. Do NOT give out all details, but hint about how important it could be to others in your niche. Then, sign off!
The link to your blog in your signature then acts as their roadsign, bringing visitors to your blog.
Liked this tip? Got any of your own to share? Please post a comment to this message, or blog about it and send me a link to your blog to feature in the list of guest comments.
