From the monthly archives:

February 2008

Direct Response Blogging – An Example

by Dr.Mani on February 29, 2008

After I posted about my regular style of ‘direct response blogging’
a few people emailed me to ask what exactly that meant.

Well, actually, it’s just a blog that evokes a response. Could be
clicking on a link. Or filling up a form. Or ordering a product.

An example might help. Here’s one of my recent projects. And as
the buzz is about to explode across the blogosphere, I don’t risk
much by letting you see how I’ve set it up to slipstream on to it.

Jeff Walker is about to release the next edition of his best-selling
PRODUCT LAUNCH FORMULA 2.0

I didn’t order the first version, but intend to buy the new one.
And because it is a high-ticket product, I will do some research.

This process was created to leverage that work I’m anyway going to
do for myself – which will be useful to anyone else who is thinking
about buying it.

I registered a few domain names. One of them is

http://www.Product-Launch-Formula2.com

On it, I mentioned what I’m going to do, and put up an opt-in form.

I then created a blog. On it, I will post snippets of information
related to Product Launch Formula. Each post will link back to
that opt-in form. Take a look:

Product Launch Formula 2.0 blog

Then, I took it a step further – by throwing in a mini-network of
Squidoo lenses on the topic of ‘Product Launch Formula 2.0′

The Squidoo lenses in turn point back to the
http://www.Product-Launch-Formula2.com page
with the opt-in form!

Landing Page -> Blog -> Squidoo -> Back to Landing Page

So wherever visitors enter this loop and click, they will get to the opt-in form where they can join my updates list – which is the ‘response’ I’m aiming at with this network.

What’s a Squidoo network?

This is:

I explain it further in my ‘Advanced Squidoo Profits’ report -
you can order a copy here (and get my ‘Squidoo Marketing Secrets’
report as a bonus for FREE!)

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How Will YOU Celebrate February 29th ?

by Dr.Mani on February 28, 2008

What shall we do to CELEBRATE?

Here are some February 29th specials…

- – - – -

1. On February 29th, you can get my $147 course on
building, nurturing and fascinating your email list
so that you can ma.ke BIG money with small lists…
Ezine ANTI Marketing sold for $297.00

You can get it for $29 – only on February 29th

Here’s the link to use (it won’t work on/after Mar.1)

- – - – -

2. On February 29th, you can be one of ONLY 29 people
to get a MONTHLY ‘5 Marketing Minutes’ with me.

If you don’t know what this is, read about it here -
and the comments from those who got to pick my brain
last weekend.

On February 29th, I’m going to let 29 people have a
5 Marketing Minute session with me EVERY MONTH – for
one full year – at a one-time payment of just $29.

Yes, it’s worth $120 (if I were offering such a deal)
If you’re one of the first 29 to act, you can get it
for $29.

- – - – -

3. On February 29th, a special firesale will have
just 29 hours left!

The Leap Day Firesale ends on Feb.29th – that’s just
29 hours away. You get a package of products that
are brand new, and worth a small fortune. Take a
look – and reserve your set at a discount you never
will get again

- – - – -

4. On February 29th, I’m going to sell a short report
with private label rights
– for 29 dimes… yes, $2.90

It will share 29 ways to build and grow your email
list
. Use it for some ideas to grow your own list,
or even share it with others or sell it for profit.

Reserve your copy here.

- – - – -

5. On February 29th, I’m also going to give you a
free report – listing the 29 best products I think
every Internet infopreneur needs to own.

- – - – -

6. On February 29th, you can download the first
29 pages of my all-time popular ebook, “The Emotion
Prism – How To Be Happy When You’d Rather Be Sad!”

february 29

It’s an EXTRA day – 24 hours more than last year, or next.
And you can also get the full ebook for 29% OFF!

(Just order your copy, email me your receipt, and
I’ll rebate you the 29% discount right away)

- – - – -

7. On February 29th, I’ll open up 29 slots to my
‘Fast Niche Profits’ program

And to see if any of the 29 openings are still
available, go to this ’secret’ link (when all
are filled up, this page will be taken down)

- – - – -

8. And for those of you who have decided DEFINITELY
to give your wallet and credit card a rest on
‘Leap Day’, I’ve got something mouth-watering
anyway…

29 Marketing Reports by Dr.Mani – F.R.EE

Yes, download them here – and share the link with a
friend, if you like.

I’d like to thank Joanne Mason for writing an article that
gave me many of these ideas. You can read it here:

29 Ways to Ma.ke Money Online on Leap Day.

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My Failed Blogging Experiment

In early December, I drew up a plan for this blog.
It was a bold departure from the style of blogging I had practiced until now – the style I’ll call ‘direct response blogging’. It’s like direct response marketing… the blog had a clear, specific purpose which could be measured and tracked.
The new ‘experiment’ was [...]

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"Dr. Mani, Have you ever rescued an ENTIRE COUNTRY?"

Image credit www.li.lv
This is a question Jan Risbergs asked me – as he pointed me to this webpage: Dr. Mani Helps Rescue Riga, Latvia
What set this off?
Over the weekend, I invited my subscribers to a “5 MARKETING MINUTES” event, where I would focus my marketing mind (for 5 full minutes) on any marketing challenge or [...]

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I'm doing this all WRONG!

If you’re wondering what this headline means, you probably didn’t get my email, or didn’t read it, or didn’t sign up for my email list.
Here’s where you can join – if you want to.
Leave your comment addressing the 2 questions I asked in that email, and you could win a copy of “Don’t Get MAD [...]

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Why Don't More Authors Blog For Influence?

I’m amazed at how many authors still don’t have blogs. And when they do, how rarely they interact with their audience.
To the layperson, it’s a huge kick to be able to communicate with a well-known author, even one who has written a best-seller.
To the author, it is a never before available opportunity to engage [...]

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Why Share Earnings Data?

In the ‘make money online’ niche, you often see something strange – people talking (often boasting) about how much money they have made (or helped others make).
It is unnatural in the sense that how much you earn or keep is usually a matter of intimate personal knowledge.  Public corporations are bound by law to disclose [...]

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John Reese Launches TrafficJam

John Reese just released another blog related program called Traffic Jam, an extension of the infamous BlogRush.
And apart from the hype (“Here’s Why You Should Definitely Visit TrafficJam.com, Bookmark It, And Visit Often…”) and hoopla (already the blogosphere is buzzing – like here, here, here, here, here and here) there’s little known about what it [...]

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Economics of Gift Giveaways

One effective list building tactic is participating in joint ‘gift giveaways’ where subscribers get a collection of valuable gifts in exchange for opting in to the list of a gift donor.
With various twists, gift giveaways have been around the Web for many years. Lately, one twist that throws the economics of the event out [...]

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I am HYPER-competitive, but…

I’m well-known for writing LONG posts. This is one more.
It’s about being competitive – and being wise.
It’s about being successful – and being smart.
It’s about winning – and losing.
In short, it’s something you may want to read – and think about.
What brought this on?
Two posts on the TIMIC forum. Both related to events in
‘real [...]

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