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Welcome to the fourth day of “7 Days to StumbleUpon Supremacy”
Let’s talk about Driving Traffic To YOUR Site From StumbleUpon
Now, I’m sure you’ve been scratching your head wondering how all this is going to help YOU. After all, by stumbling someone else’s website, aren’t you really driving traffic to THEM?
Yes, and now we’re going to look at adding your own sites to the mix – so some of that juicy StumbleUpon traffic is directed towards your online property.
The real secret to becoming a ‘power’ stumbler is to establish a position of trust and influence – with your network. And the way to do it is add value to their life.
And if your own website, blog, business, service, product, membership or anything else you do online is likely to bring light into the lives of your audience – why, it is your DUTY to let them know about it!
That’s how you drive traffic – huge floods of it – from StumbleUpon to your website. By providing something of great value on your site, and telling your online community about it in the same way you always tell them about helpful, useful, valuable sites you came across.
Do NOT use hype.
Do NOT hard sell.
Do NOT be pushy.
StumbleUpon audiences are discerning and know what they like and enjoy. Just point them in the right direction, and sit back to watch.
If they do not like your content, see if you can make your resources better or more appealing, instead of trying hard to simply herd them back… that won’t work.
Here’s a critical mistake you must avoid. Do NOT send visitors to the homepage of your blog or site. Instead, link deep to the specific content that will interest them.
That way, you can target many different, narrowly defined niches within StumbleUpon – based on selected keywords or specific interests – and deliver perfectly tailored content to each group.
What Content Do StumbleUpon Readers Like?
Tough question. Hard to answer. Test it for yourself.
StumbleUpon visitors are valuable to a website or blog owner. They are more than curiosity seekers flicking from one site to another. Catch their interest and they’ll stick around.
The key to it is providing great value – informative or entertaining content, presented in a pleasant, aesthetically appealing style, without clutter or crowding, and minimal or no advertising that’s annoying and ‘in your face’.
Some generalities:
- SU users like lists e.g. 101 top Wordpress themes, 69 ways to get more website traffic, 17 POWER Tips to StumbleUpon Beginners
- SU readers enjoy learning more about StumbleUpon itself, and other social media
- Hot news… juicy gossip, breaking news, what’s happening TODAY
- Photos and pictures
- Cool sites… design that rocks, gadgets, widgets and games
These are very broad, general guidelines. StumbleUpon has a VAST user base of millions, and their interests are diverse and varied. Since you will be appealing to people in your network who anyway share your interests, chances are good that what you find interesting will be attractive to them too.
Today’s assignment is to stumble 3 or more pages/sections on your website or blog that you think meet these criteria.
In addition, because this entire program is to participate in the ‘Congenital Heart Defects Awareness‘ effort, I ask that you also find 2 sites or blogs that focus on CHD awareness and stumble them too.
If you’d also like to stumble the main ‘A Day for Hearts’ website, that would be fantastic. The URL is http://www.CHDinfo.com/chdaware/ You could give it a thumbs up, and make it visible to a wider audience.
The “CHD Social Media Challenge” is a project to spread Congenital Heart Defects awareness. There are 4 mini-tutorials and 1 firesale making up the ‘challenge’. You can join in and help too – click here to see how.
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