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Strident shouting from the roof-tops gets you a certain kind of attention. People look to see who’s making such a ruckus.
Often, such attention is short lasting. Rarely does it lead to influence.
And then, there is the silent, subliminal kind of influence that creeps up on you. It is earned not by ‘in your face’ marketing, but from sure, steady, sustained value addition.
An example may illustrate this better.
Many months back, I became aware of a blogger named Yaro Starak. Can’t remember how. I subscribed to his blog and mailing list. Received some fantastic content about blogging. A lot of it was familiar because I had already been blogging for many years, even written many guides about ‘blogging for profit‘.
I remember Yaro out of a crowd of others I was following at the time because of the quality of his content. It was more detailed, more informative, more actionable than many others’.
And then, blogging took a lower priority and I somehow got off his list. Silently, steadily, Yaro has been consolidating his position as a top-notch blogger in the Internet marketing niche.
So recently, when I revisited blogging for influence, and started researching the top names, one of the first to pop up was Yaro Starak. He’s now an authority. He wields influence.
It did NOT happen overnight. It was NOT the result of blatant, hypey, intrusive advertising. It was NOT luck or accident.
Yaro Starak is now known as a blogger with influence because he planned his approach strategically – and executed his plan flawlessly. Silently, subliminally, he achieved a position of influence as a blogger.
Today, people willingly fork over $97 a month to gain access to his blogging course, “The Blog Mastermind“… and consider it well worth doing because they get more value from it than the ton of free material that’s doing the rounds of the blogosphere.
Attention and influence do that for you.
My marketing guide and teacher, Jay Abraham, often says that once you have the trust and respect of your audience, people buy more often, more willingly and at higher prices – with less hesitation or complaining.
I’ve experienced this with my email marketing. And am starting to see it as part of my renewed blogging efforts. What is your experience with blogging for influence? How have you approached it? Did your style work well? Are you happy with the results you’ve achieved?
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