From the category archives:

Blogging for CHD Awareness

Why I Cried Last Night

“Give me one moment in time
When I’m all that I thought I could be
When all of my dreams are a heartbeat away…”
I cried last night.
Bitter tears. Of frustration. Pain. And anger.
All the while, words of my favorite Whitney Houston song kept ringing in my mind. A decade and a half of [...]

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Strategy or Tactic?

Dr.Harlan Kilstein is a fantastic copywriter, effective marketer and one of the brilliant people I engage with in interesting conversations on Twitter.
We were discussing my recent blog post about Frank Kern. And something Harlan said got me thinking about the impact and power of strategy versus tactics. It isn’t always easy to know [...]

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Are YOU In The Heart Kids Tribe… Yet?

Seth Godin’s post on January 19th (Martin Luther King day) said:
“I wonder how those that are lucky enough to be web savvy can create work that really adds leverage.”
He listed things to do – and asked “What if you do one of these things every day?”
It made me think about trying something new on February [...]

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Charitable Fundraising – Technology First, or Purpose?

Without seeming to be a Grinch, I wonder what’s more attractive and appealing to techies, geeks and social media ‘gurus’ about fund-raising and helping charities.
Is it the cause they are supporting through their viral marketing campaigns on social networks?
Or is the technology and its power/reach/impact that’s more interesting to them?
I’ve seen quite a few fund-raisers [...]

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Lessons From Tweet-a-thon

On September 12th, 2008, I did a 24-hour non-stop Twitter marathon to raise awareness and funds for congenital heart defects. The Heart Kids Tweetathon raised a little over $5,600 during the event (you can donate here, if you wish) and reached an audience of thousands with the message of Congenital Heart Disease awareness.
Here are [...]

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TWINTERVIEW – a Twitter interview

This is the ‘transcript’ of a TWINTERVIEW (a Twitter interview) I had about the forthcoming ‘Heart Kids Tweet-a-thon‘ on September 12th. Hope you enjoy it!
- – – – – – -
What’s a ‘Twitter Interview’ called? Answer: a TWITTER-VIEW.
I’m conducting a ‘virtual’ TWITTER-VIEW with @tweet_a_thon about the Heart Kids Tweet-a-thon coming on Sep.12th. Hope [...]

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Day #10 of your 10 day Niche Blog Challenge

Welcome to Day 10 of your 10 day Niche Blog Challenge.
Today’s message is going to be brief.
Very brief.
In fact, it’s just one word long…
C O N G R A T U L A T I O N S

And thank you – indirectly, you have helped in the
work of our Children [...]

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Day #9 of your 10 day Niche Blog Challenge

Welcome to Day 9 of your 10 day Niche Blog Challenge.
You’ve come a long way since beginning this ‘challenge’.
And maybe this is more work (and results-oriented work)
than you’ve done in many months, or years, or maybe ever!
You deserve to be FAMOUS for what you’ve achieved this
week… so why not do it?!
Yes, today’s task is to [...]

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Day #8 of your 10 day Niche Blog Challenge

Welcome to Day 8 of your 10 day Niche Blog Challenge.
Today’s task is easy – for me to describe
For you, it’s going to take some time or effort – or cash!
In a nutshell, here’s what you’ll do:
* Write an article relevant to your niche
* Post it (or part of it) to your blog
* [...]

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Day #7 of your 10 day Niche Blog Challenge

Welcome to Day 7 of your 10 day Niche Blog Challenge.
Today, you’re going to explore a relatively unique social
networking service – which I think has great potential
long-term… it’s called SQUIDOO
After signing up, explore the guide to see how easy
it is to set up your lens.
Want ideas about ’seeding’ your Squidoo lens with links
to all your [...]

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