From the category archives:

Congenital Heart Defects

Why I Cried Last Night

“Give me one moment in time
When I’m all that I thought I could be
When all of my dreams are a heartbeat away…”
I cried last night.
Bitter tears. Of frustration. Pain. And anger.
All the while, words of my favorite Whitney Houston song kept ringing in my mind. A decade and a half of [...]

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Red Letter Day for CHD Foundation

In case you didn’t know it already, I’m a heart surgeon using my infopreneur business and fundraising efforts to help sponsor life-saving surgery for children from under-privileged families born with congenital heart defects.
Surgery is expensive. Many families cannot afford it. My goal is to help them.
Some years ago, in an effort to systematize [...]

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Strategy or Tactic?

Dr.Harlan Kilstein is a fantastic copywriter, effective marketer and one of the brilliant people I engage with in interesting conversations on Twitter.
We were discussing my recent blog post about Frank Kern. And something Harlan said got me thinking about the impact and power of strategy versus tactics. It isn’t always easy to know [...]

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Are YOU In The Heart Kids Tribe… Yet?

Seth Godin’s post on January 19th (Martin Luther King day) said:
“I wonder how those that are lucky enough to be web savvy can create work that really adds leverage.”
He listed things to do – and asked “What if you do one of these things every day?”
It made me think about trying something new on February [...]

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How Far Ripples Reach!

Have you ever dropped a pebble in a pond, and watched as the ripples spread in increasing concentric circles, often reaching far beyond the spot where your stone hit the water?
In just the same way, things you say, think about and begin ripple and grow in the cosmic whole of humanity that connects us all [...]

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Lessons From Tweet-a-thon

On September 12th, 2008, I did a 24-hour non-stop Twitter marathon to raise awareness and funds for congenital heart defects. The Heart Kids Tweetathon raised a little over $5,600 during the event (you can donate here, if you wish) and reached an audience of thousands with the message of Congenital Heart Disease awareness.
Here are [...]

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Why This Theme?

For 11 years I have been steadily working towards making a dream come true.
It is a dream that will save the lives of thousands of little children born with congenital heart defects. Kids from families so poor they have no chance of affording the expensive treatment necessary to treat their condition and keep them [...]

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TWINTERVIEW – a Twitter interview

This is the ‘transcript’ of a TWINTERVIEW (a Twitter interview) I had about the forthcoming ‘Heart Kids Tweet-a-thon‘ on September 12th. Hope you enjoy it!
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What’s a ‘Twitter Interview’ called? Answer: a TWITTER-VIEW.
I’m conducting a ‘virtual’ TWITTER-VIEW with @tweet_a_thon about the Heart Kids Tweet-a-thon coming on Sep.12th. Hope [...]

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Bloggers Arise And Unite!

I’m trying a slightly different approach with this year’s Heart Kids Tweet-a-thon – to try and get conversations started around the blogosphere by inviting active participation, engagement and involvement by partners.
I’m calling out to YOU.
Yes, you.
And I’m asking if you’ll help kick-off some discussion on your blog, website, on forums and social networks, about issues [...]

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6 Day Twitter Traffic – Day #1

Welcome to the first day “6 Day Twitter Traffic”.
Twitter is a micro-blogging ‘presence stream’ application that’s unique because it only allows you to post messages shorter than 140 characters in length!
Yet within this limitation, a whole community of over ONE MILLION users has evolved, making this one of the most vibrant, interactive and fascinating of [...]

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