From the category archives:

Money

What I’m Doing In 2011

by Dr.Mani on December 23, 2010

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No predictions this year. I’ll share what changes I’m making, though.

I’m Giving Up On Email Marketing

For two full years, I’ve been complaining about how email marketing wasn’t working for me. Stupidly, instead of listening to my gut, I chose to hear what other ‘gurus’ were saying about it. Result: In 2010, my email response rates plummeted to the lowest they’ve been since 1996 when I started!

Oh, I tried many tricks. My bag is deep, and holds a lot of them. None were very effective. From a collective 200+ email broadcasts sent to 27 sub-lists I manage, one message was crystal clear. Email marketing doesn’t work. At least for me. So I’m giving up relying much on it (Though I’ll still have my lists, the approach towards email marketing will change – see here)

I’m Going Social

That’s what works today, in 2010… and I’m sure will beyond. I’ve picked the networks to focus on. They are Facebook and Twitter, LinkedIn and Tobri. The rest are either too niche’d, too tiny, or too fragmented to deliver value for the time I’ll invest on them.

And on social media, I am going to do what I regularly do… engage and interact, make friends and develop relationships, and hopefully get more people involved in my non-profit work to help under-privileged children with congenital heart defects.

I’m Leaving The ‘Make Money’ Scene

For the first time since 1999, my online business made a smaller profit than the previous year. And so there’s no way I can, with a clear conscience, teach other people how to ‘make money online’ – when I seem to have lost the knack for it! (No, I’m not saying what I teach won’t work… it’s just that it needs some tweaks to be more effective, and takes a bit longer to fructify than before)

A part of the reason was my reluctance to abandon what wasn’t working (like email marketing!). The other was a lack of focus on my market and audience, where I stopped observing carefully what they wanted. Plus, I found something more exciting to get involved in… and that’s what is coming next.

I’m Moving Into Niches

By the time I noticed the trend my earnings from the ‘make money’ niche were following, I was less concerned – because I was deep into something else. Niche marketing. I’ve loved and enjoyed niche marketing since 2004, and the style I’m adopting now is different, and better suited for 2011. (Yes, it includes information marketing… that still works very well, thank you!)

In the last 2 months, I’ve created and taken many niche websites to the front page (often top) of Google, Bing and Yahoo. They’re getting steady Web traffic for free, and are already profitable! Imagine scaling this over the year ahead. It’s fun and exciting.

I’m Getting More Serious About Blogging

The one thing I’ve done in 2010 which will be continued into the coming year is blogging. I enjoy it, it works for the purpose I’m using it, and indulges my craving for some creative writing.

But even here, I’ll be experimenting with something new – an idea that’s been nagging away at me for a few months, and now has taken clearer form. You’ll see what it is when you follow my blog at Money.Power.Wisdom

I’m Writing My Second Novel

Yes. The first one sold all of three copies. My wife bought one of them. She hasn’t yet read it!

So why am I writing another one? Good question. Two people already asked me that – the young ladies in my life! The answer is simple. Because I want to. And because I can. Isn’t that good enough?!

The story outline is (sort of) done. I’ve drafted two sections (one is a steamy torrid romance!), and the novel itself will be a fast paced action thriller. Yes, I have a title. No, I won’t reveal it now!

So those are my plans for the year to come.

How about YOU?

What are you doing in 2011 – or planning to?

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Why Don’t You… ?

by Dr.Mani on September 17, 2010

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The questions started just a few hours after I emailed my list about Jason Fladlien’s brilliant blog post.

“Why don’t you write blog posts like that?”

I thought about it. There are many reasons I don’t often point the spotlight on these issues, like Jeremy Kelsall did in a passionate rant lately. Here are some.

1. People hear without listening

Most of the time, folks behave like the Simon and Garfunkel song says. They hear (or read) the words. But they don’t take in the meaning. That’s why directing them away from a scam is usually a waste of time and energy.

2. The school of hard knocks

Life teaches us best through personal experience. Yes, sometimes these ‘Rocky Lessons‘ hurt… badly. But the more the pain, the quicker the learning – and the longer those memories last.

3. One man’s bread is another’s poison

It’s possible to let one’s opinion cloud one’s judgment. I may sincerely believe a particular product, concept or strategy is wrong. Someone else may take it, put it to work, and completely revolutionize his or her level of success. Criticizing roundly and in an opinionated fashion may actually be doing someone a disfavor.

4. Influence bears great responsibility

The same advice, actions and behavior are much more impactful when they come from influential people. So when influential people behave without responsibility, the level of damage can be extensive. That needs more aggressive exposing than others, which even if worse in nature, are less ‘dangerous’ because they aren’t as widely copied or modelled.

5. Positivity beats negativity

Though I take my responsibility in guiding people who trust me away from dangers in the marketplace I’m involved in, there’s much to be said for positivity and hanging around people who inspire, lead and empower. My short list of favorites include people like Terry Dean, Ryan Healy, Randy Smith, and some ‘over-looked’ and under-rated quiet geniuses like Bertil Jenner.

6. Fan boys!

Every unethical scammer who manages to pull off a sizable con builds a crowd of groupies around him. (In time, some of these groupies develop passionate fans of their own, too! :lol: ) And these starry-eyed fan boys are quick to rush to the defense of their hero whenever they see bad things said about them – never mind that they are true!. They’ve got all the time in the world to debate and argue. I don’t.

7. I pick my battles carefully

When you rant and rave against everything you find unfair or wrong with the world, you’re soon perceived as a cranky crack-pot! And quickly lose influence.

Far better to stand for a few things, but be relevant for them.

I usually pick broad issues that deal with mindset, belief and confidence – traits that entrepreneurs need in abundance, but are easily weakened by ‘brain toxins’ in the form of negative thoughts and feelings.

I do come down hard and heavy when I see them as particularly damaging.

Like when Tony Blake once questioned if I was even a real heart surgeon and compared me to an infamous scammer in the I.M. niche from many years ago – a line of musing that could have seriously hurt my reputation and impacted my credibility, which therefore I addressed forcefully and immediately.

Like when John Reese appeared ghastly on a video, and proudly attributed it to having worked non-stop for 36 hours on a project – unwittingly sending out the message that this is a requisite for success. (I rebutted this so strongly and harshly, John commented that I had “thrown him under a bus” – that post has since been deleted, because John is one of the few I still respect for what he’s achieved).

Like when Joel Comm stuck a clause that would auto-register buyers of his ebook to a forced continuity rebilling arrangement… into the last line of the third bonus! Joel’s a gentleman. Very soon after the clamor around it began, he took down that page, and modifed his sales letter to CLEARLY state the rebilling feature upfront.

Like when Rich Schefren released his famous manifesto – and implied that the days were over for the “little guy” who was running his online business as a hobby. I don’t accept anyone’s right to destroy another’s hopes and dreams, and was really frank in my response to that one. (I just checked, but unfortunately seem to have accidentally deleted that blog post too!)

But barring these rare occasions, my commentary on the sorry scenes and events that tarnish the Internet marketing space is limited to a more abstract remark or reflective blog post, like the one about “Internet Marketing Influence” or “Working In Your Business“.

But I’ll always look out for other interesting commentary – and point them out to you… just in case you like to keep up with that kind of stuff. :-)

Far better though to focus on growing your business!

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How Much Is Enough?

I don’t know (yet) where I’m going with this blog post. But I just had to start writing it after reading Warren Buffett’s promise to the “Giving Pledge”.
Ever since I first heard it as a school boy, the story of how Jesus valued the poor woman’s pennies more than the rich merchant’s gold coins [...]

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Marketing Lessons from a Holiday – Part 2

Delivering a “WOW” experience can generate enormous goodwill and viral pass-along – as I realized during our recent 4 day holiday in Coorg and Mysore.
We were booked into a home-stay in Coorg. Raksh Cottage was a delightful place, right out of a story-book. Clean, comfortable and nestled quietly in the heart of a [...]

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Marketing Lessons from a Holiday – Part 1

On a recent 4 day holiday, I learned powerful marketing lessons by observing some smart things people and businesses did. One of them was a very effective, visible, and inexpensive exercise in branding.
I had finished reading Jessie Paul’s book, “No Money Marketing“.

Jessie had been global brand manager at Indian I.T. major, Infosys. [...]

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Is Turbo Farewell Right For YOU?

As kids, we’ve read fairytales where a pauper becomes fabulously wealthy overnight – when the princess picks him as her consort. He goes on to govern a country, wielding enormous power instantly.
And we wish… “Ah! If only I were that pauper!”
Like Cinderella, we often long for a fairy Godmother to come, wave her [...]

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47 Hearts And Free Bonuses

I created some free things for “47 HEARTS“:

Download a five-page special report from Scribd
See a short, inspirational video on YouTube
Find posters with pithy quotes on Flickr
Decide if the book is right for you on Squidoo

Each of these is free. Anyone can see, read or listen to them. And if you like what you find, [...]

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Are You Rich? Or Poor?

I was wondering today about what makes one rich or poor.
There are people with a lot of money. They are rich. But are they really?!
If you have a lot of money, and spend it lavishly or generously on things that matter to you, then you’re really rich.
If you have a lot of money, [...]

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Why Do I Blog?

For practice. To me, writing is a craft, just like heart surgery.  When you don’t do it for long, your skills get a bit rusty.
For catharsis. Much of my writing puts emotions and thoughts into words.  It calms me afterwards.
For sharing. Some blog posts are meant to guide, direct, help, inspire or support readers [...]

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If You Think Chetan Bhagat Is NOT A Good Writer…

What the… ! THREE posts in a month about the same author?
I know. Sounds weird. The first was about how I first came to hear about Chetan Bhagat. The next was about how this led to meeting him at a live event. This one is about why I’m studying his books, [...]

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