RE-TWEET IT!
Tweet
No predictions this year. I’ll share what changes I’m making, though.
I’m Giving Up On Email Marketing
For two full years, I’ve been complaining about how email marketing wasn’t working for me. Stupidly, instead of listening to my gut, I chose to hear what other ‘gurus’ were saying about it. Result: In 2010, my email response rates plummeted to the lowest they’ve been since 1996 when I started!
Oh, I tried many tricks. My bag is deep, and holds a lot of them. None were very effective. From a collective 200+ email broadcasts sent to 27 sub-lists I manage, one message was crystal clear. Email marketing doesn’t work. At least for me. So I’m giving up relying much on it (Though I’ll still have my lists, the approach towards email marketing will change – see here)
I’m Going Social
That’s what works today, in 2010… and I’m sure will beyond. I’ve picked the networks to focus on. They are Facebook and Twitter, LinkedIn and Tobri. The rest are either too niche’d, too tiny, or too fragmented to deliver value for the time I’ll invest on them.
And on social media, I am going to do what I regularly do… engage and interact, make friends and develop relationships, and hopefully get more people involved in my non-profit work to help under-privileged children with congenital heart defects.
I’m Leaving The ‘Make Money’ Scene
For the first time since 1999, my online business made a smaller profit than the previous year. And so there’s no way I can, with a clear conscience, teach other people how to ‘make money online’ – when I seem to have lost the knack for it! (No, I’m not saying what I teach won’t work… it’s just that it needs some tweaks to be more effective, and takes a bit longer to fructify than before)
A part of the reason was my reluctance to abandon what wasn’t working (like email marketing!). The other was a lack of focus on my market and audience, where I stopped observing carefully what they wanted. Plus, I found something more exciting to get involved in… and that’s what is coming next.
I’m Moving Into Niches
By the time I noticed the trend my earnings from the ‘make money’ niche were following, I was less concerned – because I was deep into something else. Niche marketing. I’ve loved and enjoyed niche marketing since 2004, and the style I’m adopting now is different, and better suited for 2011. (Yes, it includes information marketing… that still works very well, thank you!)
In the last 2 months, I’ve created and taken many niche websites to the front page (often top) of Google, Bing and Yahoo. They’re getting steady Web traffic for free, and are already profitable! Imagine scaling this over the year ahead. It’s fun and exciting.
I’m Getting More Serious About Blogging
The one thing I’ve done in 2010 which will be continued into the coming year is blogging. I enjoy it, it works for the purpose I’m using it, and indulges my craving for some creative writing.
But even here, I’ll be experimenting with something new – an idea that’s been nagging away at me for a few months, and now has taken clearer form. You’ll see what it is when you follow my blog at Money.Power.Wisdom
I’m Writing My Second Novel
Yes. The first one sold all of three copies. My wife bought one of them. She hasn’t yet read it!
So why am I writing another one? Good question. Two people already asked me that – the young ladies in my life! The answer is simple. Because I want to. And because I can. Isn’t that good enough?!
The story outline is (sort of) done. I’ve drafted two sections (one is a steamy torrid romance!), and the novel itself will be a fast paced action thriller. Yes, I have a title. No, I won’t reveal it now!
So those are my plans for the year to come.
How about YOU?
What are you doing in 2011 – or planning to?
{ Comments on this entry are closed }


