From the category archives:

Money

How Much Is Enough?

by Dr.Mani on June 26, 2010

I don’t know (yet) where I’m going with this blog post. But I just had to start writing it after reading Warren Buffett’s promise to the “Giving Pledge”.

Ever since I first heard it as a school boy, the story of how Jesus valued the poor woman’s pennies more than the rich merchant’s gold coins (because they represented ALL of her meager possessions) had resonated on a visceral level with my young conscience.

In his letter, Buffett echoed the sentiment in these words:

“More than 99% of my wealth will go to philanthropy during my lifetime or at death. Measured by dollars, this commitment is large. In a comparative sense, though, many individuals give more to others every day.

“Millions of people who regularly contribute to churches, schools, and other organizations thereby relinquish the use of funds that would otherwise benefit their own families. The dollars these people drop into a collection plate or give to United Way mean forgone movies, dinners out, or other personal pleasures. In contrast, my family and I will give up nothing we need or want by fulfilling this 99% pledge.”

It brings up the thorny question:

“How much is enough?”

At what point does one begin to ‘give away’ instead of mindlessly accumulating more?

Warren Buffett has been my idol and role model for a long time. I’ve read his essays and books with great interest, not only for the wisdom and knowledge about investing that he generously shares, but to better understand his work ethic and philosophy about wealth.

His Philanthropic Pledge is another extension of the same worldview he has expressed for decades.

An attitude of a supremely gifted expert who applied his talents dutifully to maximizing opportunities in a niche he chose to pursue.

One that’s rooted in a sense of deep and sincere gratitude for serendipitously having been thrust in the path of great wealth.

And one ever-conscious of the fragile thread of random, even ‘unfair’ reward-and-punishment continuum, that any student of life is painfully (or joyously) aware of.

It’s a belief system that I also see in the writings of George Soros – another of my heroes, who without fanfare gives away nearly $700 million every year to causes he believes in and supports.

And it is subtly distinct from that of a Bill Gates, whose (unquestionably noble and generous) activities in the realm of philanthropy are a modern reflection of the same ruthlessly manipulative and obsessively focused visionary zeal that guided and directed his rare brilliance and extraordinary intelligence to out-negotiate less talented competitors, and dominate a marketplace, acquiring massive wealth in the process.

Warren Buffett says, in resigned acceptance of the inherent inequity that governs our universe:

“I’ve worked in an economy that rewards someone who saves the lives of others on a battlefield with a medal, rewards a great teacher with thank-you notes from parents, but rewards those who can detect the mis-pricing of securities with sums reaching into the billions. In short, fate’s distribution of long straws is wildly capricious.”

I concur with this point of view.

It’s why I’ve never felt the pride of performance, or the arrogance of accomplishment at my own work – but rather have a sense of awe and deep gratitude at the steady, if slow, growth of my not-for-profit enterprise (boosted by ever-increasing donations from caring supporters) that has touched the lives of 70 little kids, helping them receive life-saving heart operations.

That stems from my view of life itself. One I can explain to myself, and sustain/defend in debate through both scientific (quantum physics, quarks and parallel universes) and spiritual (advaitism, maya, or even the Book of Genesis) argument, if called upon to.

A view that’s rooted in the randomness, uncertainty and utter unreasonableness of Fate’s caprice, that puts paid to “the best laid plans of man and mouse” with a casual, even accidental swish of its cruel (or benevolent) hand.

Yet so many spend so much of their limited existence in pursuit of the symbols of success, putting off until much later (or even forever) the act of ‘giving back’.

Or even turning that into another focus of their quest for glory, fame and attention.

Why?

Can you tell?

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Marketing Lessons from a Holiday – Part 2

by Dr.Mani on April 20, 2010

Delivering a “WOW” experience can generate enormous goodwill and viral pass-along – as I realized during our recent 4 day holiday in Coorg and Mysore.

We were booked into a home-stay in Coorg. Raksh Cottage was a delightful place, right out of a story-book. Clean, comfortable and nestled quietly in the heart of a coffee estate, we woke up every morning to a rich variety of bird-calls, the scent of diverse spices, and the sight of colorful blossoms.

Raksh Cottage Flowers Madikeri Coorg Karnataka Raksh Cottage Madikeri Coorg Kodagu

Just the accommodation and delicious cuisine would leave a guest feeling happy and satisfied. But the proprietors of Raksh Cottage go beyond… and deliver a “Wow” experience!

Starting at 10 a.m. and before we even arrived at their homestead many hours later, Mr.Sujay Subbiah called my cell-phone four times – to check if we needed any directions, to make sure we weren’t accidentally taking a longer detour, and to invite us to dine at Raksh Cottage that night.

Without being annoying or intrusive, he conveyed the impression of being available to lend a helping hand… and we appreciated his concern, as this was our first visit to Coorg.

When we finally reached Siddapur, at 8:30 p.m. (after touring Srirangapatnam, the historical seat of famous Mysore ruler, Tippu Sultan), Sujay went over and above – by driving out to meet us! He guided us down the unfamiliar mud-roads, through a partly hidden gap in the row of trees, and up a tiny incline that led up the driveway to Raksh Cottage.

Without his assistance, we would surely have missed that turn!

A delicious dinner left us stuffed and satiated. When we woke up the next morning, Sujay took our family on a walk around a portion of his 35 acre coffee and spice (pepper) plantation, patiently and passionately answering even our silliest questions.

It lasted almost an hour and a half – and was easily the best part of our trip!

Raksh Cottage Flowers Madikeri Coorg Karnataka Plantain Grove Raksh Cottage Madikeri Coorg Kodagu Coffee Plantation

We returned for breakfast, and met Mrs.Subbiah. She instantly established a warm rapport with the kids, my sister and wife, and soon they were prattling away about the best shopping spots (the ‘Green Shop’ in Madikeri came highly recommended) and where to eat (it was a toss-up between ‘Rajdarshan’ and ‘Crystal Palace’).

If you’ve ever tried to find a good eatery or store in a strange place on your own, you’ll realize the value of these recommendations!

It was these personal touches that led me to write in the Raksh Cottage guestbook, when the time came for us to reluctantly leave:

“Coming to Raksh Cottage was more like visiting family than staying in a resort. We look forward to repeating the experience – and bringing along our friends too.”

True, ‘Good enough’ would have left us satisfied. But the ‘Wow’ experience we had simply delighted us.

We talked about it. And I wrote this blog post – which you are now reading. (Maybe you’ll share it with YOUR friends!)

Points to ponder:

How can you create a ‘Wow’ experience in your business?

What do you think it will generate, in repeat sales or referrals, as compared to the cost of delivering it? Is it worth creating?

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Marketing Lessons from a Holiday – Part 1

On a recent 4 day holiday, I learned powerful marketing lessons by observing some smart things people and businesses did. One of them was a very effective, visible, and inexpensive exercise in branding.
I had finished reading Jessie Paul’s book, “No Money Marketing“.

Jessie had been global brand manager at Indian I.T. major, Infosys. [...]

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Is Turbo Farewell Right For YOU?

As kids, we’ve read fairytales where a pauper becomes fabulously wealthy overnight – when the princess picks him as her consort. He goes on to govern a country, wielding enormous power instantly.
And we wish… “Ah! If only I were that pauper!”
Like Cinderella, we often long for a fairy Godmother to come, wave her [...]

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47 Hearts And Free Bonuses

I created some free things for “47 HEARTS“:

Download a five-page special report from Scribd
See a short, inspirational video on YouTube
Find posters with pithy quotes on Flickr
Decide if the book is right for you on Squidoo

Each of these is free. Anyone can see, read or listen to them. And if you like what you find, [...]

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Are You Rich? Or Poor?

I was wondering today about what makes one rich or poor.
There are people with a lot of money. They are rich. But are they really?!
If you have a lot of money, and spend it lavishly or generously on things that matter to you, then you’re really rich.
If you have a lot of money, [...]

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Why Do I Blog?

For practice. To me, writing is a craft, just like heart surgery.  When you don’t do it for long, your skills get a bit rusty.
For catharsis. Much of my writing puts emotions and thoughts into words.  It calms me afterwards.
For sharing. Some blog posts are meant to guide, direct, help, inspire or support readers [...]

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If You Think Chetan Bhagat Is NOT A Good Writer…

What the… ! THREE posts in a month about the same author?
I know. Sounds weird. The first was about how I first came to hear about Chetan Bhagat. The next was about how this led to meeting him at a live event. This one is about why I’m studying his books, [...]

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How I Stole Chetan Bhagat's Book – And Became His Fan

Chetan Bhagat is a popular Indian author. He has a string of best-selling novels out. Until recently, I was only vaguely familiar with his name.
Then last week, I bought his book, “One Night @ the Callcenter”. Found it a nice, quick read. And that might have been all – except that [...]

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2010 – What's In? What's Out?

It’s been two years since I last gazed into my crystal ball, went out on a limb, and made predictions about the coming year.
But that doesn’t mean I’m ready now to try it again! No. I won’t. Though I will share some thoughts/insights on what I believe will be ‘in’ and ‘out’ [...]

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