From the category archives:

Business Optimization

How Big?

Last week, I had an instructive discussion with a senior officer of a highly successful online business. We were arguing about the need for ‘brand ubiquity’.
Brand ubiquity is the art of being EVERYWHERE on the Internet that conversations are happening about your company.
Their’s was recovering from the fallout of a flood of bad PR [...]

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First Contact – A Marketing Lesson

You never get a second chance to make a good first impression.
Yet too little emphasis is placed on this element of marketing. Here’s a case study that might help.
Right now, I’m in the market for web designing services. For a long time, I’ve been thinking of an ‘image overhaul’, and have been holding [...]

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Usain Bolt Marketing

Image credit telegraph.co.uk
If you watched the sprints at 2008 Beijing Olympics, the name of Usain ‘Lightning’ Bolt is surely a familiar one.
The 22 year old from Jamaica set the track on fire, winning both the 100m and 200m sprints – setting world records. He is the fastest man on earth!
Usain Bolt taught me a [...]

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Pareto's 80-20 Rule

The principle named after Vilfredo Pareto spotlights the “law of the valuable few”.
Or stated differently, 20% of the things you try will bring 80% of your success.
There are 2 approaches to applying this principle.
#1 – Try 100 different things, so that you’ll hit upon the 20 that work.
#2 – Try and come up with only [...]

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My John Counsel Sunday

I spent all the time I was at my computer today studying
things written by John Counsel.
John is one of the original gurus, from a time when the
word was used with respect and affection. He was the
moderator of one of the best online discussion lists,
I-Sales, and founder of the Profit Clinic.
That’s why I always listen [...]

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How to fix a price on your products?

Of all the things that make a beginner at online business feel like pulling out his hair and banging his head against the wall, the most frustrating is this -
How much should I charge?
You look at it from one angle, and the price you’re thinking of asking seems sky-high and you are CONVINCED no one [...]

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How to create infoproducts?

Infoproducts – or information products – are just what the name implies… products based on delivering information to a buyer.
The information may be in the form of written words, spoken words or visual presentations. The content may be delivered in physical or digital form. It may be shipped to your customer’s address, emailed [...]

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How to research your market's desires?

Selling can be as easy as giving away candy to a child – if you knew exactly what your market wants, and is willing to pay for.
And the funny thing is it is easy, and inexpensive, to find this out using the Internet.
Market research done the traditional way offline can be time-consuming, costly and involve [...]

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How to develop trust with your audience?

In a world that’s moving a warp speed and expects instant gratification in everything, the concept of ‘building trust’ sounds out of place. Yet trust is the cornerstone of most transactions we indulge in.We buy from a business or person because we trust them. We share our thoughts and opinions with people we [...]

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How to build your prospect list?

You’ve heard it – till you’re sick of it!
“The money is in the list!”
And the reason you’re sick of it is that while they tell you that’s where the money is, they won’t tell you how to build your list!
Well, let’s set that right. This discussion is about ways to build your prospect list.
Build [...]

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