From the category archives:

Social networks

Twitter Is A Waste, If…

by Dr.Mani on June 24, 2010

Yes, Twitter is a waste.

But only if you consider one hour on it a waste… even if it results in 300 primary school kids getting important teaching aids.

Let me explain how I ‘wasted’ an hour this morning on Twitter. But first, here’s the…

Back Story

It started a few weeks back… with a connection on Twitter.

I read a guest blog post by Veena Verma on the Pratham Books site.

It led (thanks to Maya) to an interesting phone conversation with Veena, who lives and works in Mumbai. Her project of working with primary school students with very limited access to educational aids, and her obvious passion for what she does, got me very enthusiastic about helping in whatever way I could.

As Veena was changing over to a new school within the project, she wasn’t sure about what form this support might take – until yesterday, when she wrote to me.

“I am teaching grade 3 but most of my children are at pre-KG (kindergarden) or KG level. I’m starting with the alphabet and phonic sounds. This is a much bigger challenge than the last time around.”

There are 2 things that are ‘top priority’ for her work:

1. A set of math teaching kits to help the 3rd graders construct knowledge about numbers, place values and number operations.

2. A projector, to help build language skills as soon as possible. Videos and songs will be a great resource. A laptop simply doesn’t work, given the class size.

When I heard her estimated budget, I was surprised. Veena’s choice for the math kit provider was Navnirmiti, a non-profit organization itself, and they unhesitatingly offered a 15% discount on already reasonable prices when they heard about her work.

I instantly agreed to sponsor that portion myself.

The projector is a bit costlier, but definitely NOT expensive. And it will be shared among at least 10 classrooms in the area! Who can resist the chance to help nearly 400 young children get an education?!

Together, the entire cost is $750. I want to try and raise it – by Monday. (Call me an ambitious over-achiever, if you like – but donate first, before you do!)

So, I went to Twitter. And posted a tweet, asking for ideas.

Nothing happened until I went to bed.

An Hour This Morning…

Nothing had happened by the time I logged on this morning, either.

That was surprising. So I tweeted about it.

And then, this did:

Twitter One Hour

Twitter One Hour

To cut a long story short, I now have 2 great ideas, and one influential connection, that will together almost certainly get the kids what they need… by tomorrow.

So, yes, Twitter is a waste… if you don’t place much value on the literacy levels of hundreds of children, or the power and impact of a caring network of people, or in the belief of our existence in a inter-connected global community.

Not if you do.

Do YOU want to be a part of this ‘challenge’? Here’s how you can:

* I’m offering ONLY FIVE slots in my 6 week long Infopreneur mentoring program – for donors who contribute $150 to this project. (regular proposed price $1,497 – currently NOT open to registration)

Here are a few comments recent mentorees made:

“Dr. Mani genuinely wants to help and has extreme experience in what he is saying. You should join the course and follow it to the letter.”
Sanjay Wadhwa, Mumbai, India

“The mentorship is wonderful worth doing it.Its very valuable and informative. Thanks Dr. for having me onboard.”
Joshua Mwakazi

“This is the best program and it is worth the value. its simple to understand and helps you build a business from scratch.”
ikechiawazie

“The information here will help so much by saving you time and infusing you with the knowledge you need to get things off the ground!”
Sharon Mosser

“Unlike most guru who are out just to earn your money, dr mani is really here to help you out. he will help you build a strong foundation and mindset which will help you get far in the internet business. there is a easy to follow system in his program and you can approach him any time when you have any questions.”
Gladwin

(Full disclosure: These reviewers did NOT pay full-price, but are early testers of the process, as I’m refining the program and course material)

There are many more along these lines. And not one of the students enrolled have estimated the value they have received as being less than $197 (even though most are only halfway through the course)

How to donate?

Make your payment via PayPal ONLY to info (at) ezinemarketingcenter.com

That’s Email Address

Please mention that it is for the School Teaching Aids project.

If you’re not among the first 5 to donate, I may not be able to let you join the mentoring program.

Oh, and if you’d like to donate a smaller (or larger) amount, please do. I’ll keep the total updated from time to time.

And if you want to ‘waste’ a little more time on Twitter, re-tweet a link to this post :-)

UPDATE:

Target amount to raise by Monday: $750
Amount we have raised until now: $750

Yes, we hit our target – and it isn’t even tomorrow yet! YAY!!!

Special thanks: Wendy Landes and Nicole Dean

UPDATE #2:

I might run a special offer for some of my best ebooks, as an additional fundraiser. If this interests you, please stay informed by joining my email list.

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Why You Should Follow Me On Twitter

by Dr.Mani on November 29, 2009

I’m an ‘early adopter’ of Twitter, signed up in June 2007.

Seeing how this could easily become a serious time-sucking activity, I set a limit of no more than 10 minutes a day on Twitter.

Also, I chose to follow no more than 40 people… and actually engage with them, read all their tweets, and have mini-conversations on Twitter – because relationships matter more than sheer size of your network.

It was fun. My friendships on Twitter have been incredibly energizing and inspiring, profitable and lucrative, fulfilling and satisfying.

Yet, it can be more.

More extensive. More beneficial. More efficient.

Especially since Twitter has grown massively through 2009, and fantastic tools are now available to make it more exciting. So, I’m re-thinking my Twitter strategy.

I’m Segregating

No, don’t worry. Nothing racial here! This is by ‘interest area’… yours and mine.

I wear many hats, and at different times, I’m a:

  • heart surgeon

  • Internet infopreneur
  • online business owner
  • blogger
  • writer/author
  • social entrepreneur
  • parent

… as well as many things more. And when someone follows me on Twitter from knowing one facet of my online persona, they are often surprised by how varied and diverse my Twitter stream gets!

My business clients wonder why I’m fund raising. My donors and supporters wonder why I’m hawking an information product. And those who know me as a doctor or author are confused at both!

Not good.

So, I’m segregating my “business” and “marketing” oriented stuff, taking it out of Twitter (which anyway isn’t great for direct response stuff) – and moving it to another micro-blogging service I’m starting to like a lot… SOKULE.

If you are following me for my business and marketing opinions, thoughts and insights, you should follow me on Sokule here.

On Twitter, I’ll still be ME… just less the ‘marketing me’! ;-)

I’m Minimizing

Twitter introduced a new feature called ‘lists’. It’s now easier to follow people with similar interests – without cluttering up the main timeline.

I’ve set up a few lists. Will expand to include other topics. And then move those I follow for subject-specific information into a relevant Twitter list.

This will help me stick to my “Twitter in 10 Minutes a Day” limit – something that has become more difficult lately. Lists can be browsed quickly, whenever there’s time available. My main Twitter timeline will have a smaller stream of general tweets – and can be consumed more meaningfully.

It’s kind of like how I use email just now – with filters handling most of the inflow, leaving a manageable amount to tackle daily.

I’m Keeping It Real

Auto-tweets, Twitter adders, pre-scheduling services and more script-based tweeting behavior has destroyed some very useful features of Twitter lately.

Direct messages used to allow quick access to busy people. Not any more. Today, DMs are worse than email (at least email may get glanced at before deletion!) The @username feature is the last bastion… and I wonder when it will fall.

M.K.Gandhi said: “Be the change you want to see in the world!”

So, my contribution is to keep it real – by not using any of this garbage on my main Twitter account, @drmani

Transparency and authenticity are cornerstones of today’s social media networking, and I’m keeping my Twitter presence at @drmani in alignment with these tenets.

  • You’ll get my attention with an @drmani tweet.

  • You’ll lose it right quick if you abuse it.
  • You’ll interest me if you engage with something of mutual concern, and do it in a polite, fun or innovative way.
  • You’ll keep my interest if that’s really ‘you’ – and you’re always like that!

I’m Expanding My Network

In a blog post on trend predictions for 2010, I placed the death of email marketing right at the top – and am putting my money where my mouth is!

In 2010, while my email marketing will continue, it will become subsidiary to my main thrust – which will focus on expanding my network on social media like Twitter, Sokule, Facebook and others.

But on social networks, I will be trying out many of the tactics that were earlier limited to my email marketing. This will be, in a sense, like going back to 1997 when I started marketing online, with barely a few dozen people in my network – and growing it by hundreds of thousands since then.

Except that this time around, the focus will be NOT on the ‘numbers’ but on ‘value’.

If YOU are someone who would like, enjoy and benefit from being in my network, I want to know you. I really do. So please come over and introduce yourself. :-)

Where Should We Meet?

  • Are you interested in discussing marketing and online business?

    You should follow me on sokule here

  • Are you interested in more general topics of mutual concern to you and me?

    You should follow me on twitter here

  • Are you (or want to be) a supporter of my work with under-privileged children born with congenital heart defects?

    You should follow me on twitter here – and then @drmani me to say you’re a CHD fan)

    You should also join the Heart Kids Tribe here

  • Are you a writer, author or infopreneur – or want to become one?

    You should follow me on twitter here

    And join the ‘Think, Write & Retire’ tribe here

  • Are you not sure yet WHY you want to be associated with me, but still want to?

    You should follow me on twitter here

    Watch the stuff I tweet about, and then decide if that’s right for you.

  • Are you old-fashioned, conservative and straight-laced, think social media is all a new-fangled fad, and will only consider email-based communication?

    You should sign up for my email list here

    Be sure to READ my emails!

  • Are you the ultra-shy, uber-sensitive, hiding-in-your-cave recluse that I used to be in my early days online?

    You should go to my blog here and subscribe to the RSS feed

    Just click on the big orange button beside the word SUBSCRIBE at the top right corner of the page. That way, you get access to all that I’m sharing, without having to ever engage with me in a single conversational exchange – until you’re ready to!

Tweet Me Your Thoughts

What do you think about this revised Twitter strategy?

How do you think I can make it better, more effective, useful?

Which way will you move ahead with Twitter?

Please tweet me to share. Or leave a comment right here, below.

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Transparency, Authenticity, & Trust

Today, I posted my 10,000th tweet on Twitter. And of these thousands, one has been very widely re-tweeted… it says:

“Transparency is the new risk – Authenticity is the new currency – Trust is the new reward.”
Maybe because it encapsulates the essence of social media networking. Or maybe because it sounds nice and snappy. [...]

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Retweets Don't Make A Best-Seller

On August 25th, 2009, I had a fun-filled day launching my first ever print book, “Think, Write & Retire – How To Turn Words Into Wealth, Easily!“.
And in keeping with this era of social networking and marketing online, I was on Twitter most of the day, watching with mounting excitement as the buzz spread.
Tweet after [...]

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Get Creative With Twitter Mosaics

This here is a mosaic of (a part of) my Twitter network…

(click on the image to go to a detailed view)
Now here’s a contest – and you can win a copy of my new book, “Think, Write & Retire”
Come up with creative ways you can use this Twitter Mosaic in your business or life.
Leave a [...]

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8 Things Seth Godin Did To My Head This Year!

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It has been a year since I was introduced to TRIIIBES.com, the exclusive social network that’s a brainchild of marketing genius, thought leader and bestselling author Seth Godin.
Apart from everything else it has done, TRIIIBES messed with my head – in a good way. And it got me to do some things that I [...]

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27 Months of Twitter

Insights, Lessons and Suggestions to Make the Most of Twitter
It has been 27 months since I started using Twitter, the micro-blogging service that has set the social networking universe afire.
Over this period, I have learned many things about Twitter, tried out different ideas and modified the way I use this fascinating service. And interesting [...]

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Moments of Deep Gratitude

There are special moments in our lives when we feel deeply grateful for what is and has been. Today I enjoyed one such moment.
I got a parcel in the post. Opening it, I found a copy of one of my all-time favorite books, “The Aladdin Factor” – but this one was VERY special.
Inside [...]

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Follow Friday Protocol

On Twitter, an interesting, entertaining and extremely useful ritual takes place every week on Friday.
FOLLOW FRIDAY is a chance for you to recommend other people on Twitter that you think merit being followed – for any reason at all.
The result is often a mish-mash of suggestions. Some folks are cryptic, just listing user names [...]

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Here Comes 'Real Time Web'

I’ve been thinking about Marshall Kirkpatrick’s exciting blog post at Read Write Web about the potential value of the ‘Real Time Web’.
At first read, the concepts were pretty abstract, and frankly I didn’t grasp much of what was possible using it. But upon reflection, a few ideas did strike my mind.
Looking at it from [...]

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