Once upon a time, communication with a view to influencing an audience was simpler. You needed to target prospects by interest and find a way to contact them. The channel, and your marketing message, was king.
Everyone was busy “building a list”. In a ‘permission economy’, your list used to be the most precious asset any business owner or influencer could ask for.
But in today’s ‘attention economy’, simply having access is no longer enough. You need engagement and involvement. The kind that happens within a tribe.
Tribes are groups with some unique elements. Ancestry is one, a shared common origin. Association is another, the glue that binds members together by interest, passion or shared vision. And what sets a tribe apart is a common agenda, the progress collectively made towards a shared goal.
Without the last, the impact and influence of your tribe is significantly lowered. With it, you have no limits to what’s possible to achieve or create.
For my CHD tribe, this agenda is to spread awareness about congenital heart defects. For my SMILENAIRE tribe, the shared goal is to smile in our online businesses.
What’s your tribe’s agenda? Think about it.
Don’t just build your list in 2009.
Build Your Tribe.
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{ 1 comment }
Great post Dr. Mani and really to the point. I love watching your blog evolve too. You’ve really go things humming.
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