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Image credit www.li.lv
This is a question Jan Risbergs asked me – as he pointed me to this webpage: Dr. Mani Helps Rescue Riga, Latvia
What set this off?
Over the weekend, I invited my subscribers to a “5 MARKETING MINUTES” event, where I would focus my marketing mind (for 5 full minutes) on any marketing challenge or problem they faced.
The most fascinating, exciting and challenging question I received was Jan’s. So I tried to answer the question:
Can Dr.Mani’s Wisdom Save Riga, Latvia?
I came up with 12 different ideas to build buzz and drive a FLOOD of visitors to the site who would vote for Riga, Latvia and give it a chance to get on the MONOPOLY “Here & Now, World Edition” version of the famous boardgame.
And in the process, learned (and studied) 2 fascinating things:
1. A lovely city in a lovely country I had barely heard about – Riga, Latvia. See an awesome Latvia website here:
Where is Latvia? What about it?
2. An innovative buzz-builder by one of the world’s biggest toy-makers, with a twist that’s sure to drive sales of the ‘new’ MONOPOLY:
MONOPOLY – Here & Now, World Edition: Vote for a City
There’s passionate support for the voting process, just see this discussion on a forum called “Vote for Riga in Monopoly”
And that passion is what communicated itself to me – and got me to write this blog post inviting YOU to participate and help Riga, Latvia get on the new MONOPOLY board game.
Won’t you help, please? Vote here
And if you have any thoughts/ideas about how else Jan could push this along, please share them here. Remember – the voting ends in 72 hours, so literally…
“YOU have 5 minutes to save a country!”
Update: In less than an hour after I wrote to Jan, he had updated his website with my 12 ideas… so you can read them from the link at the top of this page: Dr.Mani Helps Riga, Latvia
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