RE-TWEET IT!
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I was listening to a recording of one of Jay Abraham’s seminars, and Ben Mack was doing critiques of participants’ copywriting samples. One of them was an ‘A-ha’ moment for me.
An ad for a free real estate seminar had the word “wisely”.
Ben analyzed the ad, and specifically the psyche of the audience, to indicate why “wisely” was less effective than “safely” – and went on to say how distinct the real estate market segments were by describing them as “asset creators” versus “biz op’ers”.
And the penny dropped.
“The two groups won’t sit in the same room” he said.
In a flash of clarity, I saw the parallel with the ‘make money online’ niche in which I am very active. My products and coaching appeal to the “asset creator” segment of this niche. But many products and services are directed at the “biz op” segment.
Instead of seeing these two distinct sub-markets, I had been getting increasingly frustrated at how so many of “my” prospects were being sucked into wasting money on the “other” kind of product or service.
Today, I realized that they were NOT “my” prospects at all. Never were. And that will help reframe my marketing to fit MY real prospects – and avoid a lot of angst at the OTHER kind of marketing, too!
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