RE-TWEET IT!
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One bane of life in my city is the ubiquitous mosquito.In clouds of buzzing misery, they swoop down on hapless humans, sucking blood and sowing disease. Repellants and creams, sprays and window-mesh, all remain futile at keeping them away.
At home, we use a ‘mosquito net’ – a contraption that wraps over our bed like a canopy, a fenestrated nylon barrier against these midnight marauders.
Still, they manage to creep in through tiny gaps and claim their milliliter of blood. This morning, I woke up in shock to find dozens of these little monsters flitting around inside the net.
Trying to swat them, I learned a valuable business lesson!
Whenever there were 2 or more mosquitoes tantalizingly close to each other, and I tried to get them both with a single clap, BOTH escaped. But when I went after one of them, I almost always got it!
Focus matters. Whether in swatting a mosquito, or reaching your goal, or closing a sale.
And once you’ve done the first, you can repeat it over and over again – following the same method.
In 5 minutes, I had taken revenge on no less than twenty of my attackers. Hands stained with my own blood, I sat down to draft this post. Now excuse me as I wash them – and apply ‘mosquito marketing’ to my business, too.
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