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On November 20th, I went through an exercise to measure this blog’s ’success’.
This is an update of that analysis, for the month that has passed.
#1 – Raw Author Contribution:
41 posts since Nov.20th, 2007
Words in Posts 30,528
So, the (Number of Posts / Number of Months Blogging) value is: 41
And the (Number of Words In Post / Number of Posts) value is: 744
# 2 – Holistic Audience Growth
The last review of this figure was inaccurate, so I’ve installed Google Analytics since. Here’s the updated data from it:
Dec 2007 – 3,674 unique visitors and 6,793 page views
Trend analysis may not be relevant, as I’m not completely sure the data from my earlier stats program was reliable. This figure for December sounds more ‘reasonable’.
‘Offsite’ Audience Growth aka RSS/Feed Subscribers
RSS feed growth is slow and steady.
29 subscribers a day on average (up from 7 in November)
This trends upwards too, with today’s number being 49 RSS subscribers
# 3 – Conversation Rate
Conversation Rate = Number of Visitor Comments / Number of Posts
For this blog, this works out to 74/41 = 1.80
My blog posts have a total of 30,528 words, while reader comments have 6,336 words.
However, are comments really a measure of blog influence?
# 4. “Citations” / “Ripple Index”
This picture says more than a 1,000 words…
especially when contrasted against this one!
Note how my ‘ripple index’ has gone from 52 to 88 – these are blogs that cite Money.Power.Wisdom and link back to it over time.
# 5. Cost
1) Technology (Hardware / Software) – same as earlier, nothing new was invested into the blog
2) Time – approximately 2 to 3 hours a week (it might have been a bit more this month, as I made the blog my primary focus, but not much more)
3) Opportunity Cost – intangible, as I blog in my spare time, mainly
# 6. Benefit (ROI: Return on Investment)
My blog is now worth $7,903.56 $23,710.68
My blog is worth $23,710.68.
How much is your blog worth?
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