My Tactical Plan

by Dr.Mani on May 13, 2010

RE-TWEET IT!

I’ve been reviewing some things in my business, non-profit and other online work, found areas that needed modification, and came up with this set of tactical steps to take – starting right now!

1. Focus on offline fundraising, rather than devoting all my time to online efforts.

2. Take a break from all active social networking (except on Fridays).

3. Re-build my info-product portfolio, and integrate the 50+ relevant ones I have created/licenced into a catalog.

4. Enhance my affiliate program to allow many others to become ‘instant infopreneurs’ (by reselling my infoproduct catalog).

5. Work on growing my contact list much bigger, as the existing one has become abysmal in responsiveness. Target: 100,000 in 2 years.

6. Focus a lot of time and energy in blogging at “Information Marketing Made EASY“. Keep it tightly themed on infopreneur topics.

7. Update and share the dozens of special reports lying idle on my hard drive with budding information marketers.

8. Negotiate joint venture co-promotions for my best work, ‘Think, Write & Retire‘ – to get it into the hands of 25,000 people within a year.

9. Stop thinking about having a large following, or being mentioned on various lists – and focus on growing my business, step by step (like I did at the beginning, in 1995).

10. Use multiple channels to reach prospects, and test multiple marketing messages. Heavy emphasis on testing paid media traffic, and other scalable systems.

11. Stop dreaming too big right away. Focus instead of acting on small goals, achieving them, and scaling up gradually.

12. Go back to the past. Do what worked once, and still works for others – except that I stopped doing them now, because I got complacent/lazy!

13. Use Twitter for personal connection, NOT marketing my business stuff. Focus on my non-profit activities and my own interests/passions.

14. Make this list HAPPEN… and not lose focus to move on to other things!

{ 1 comment }

1 dileepa May 30, 2010 at 1:50 pm

My mind went on gear about your words here:

“12. Go back to the past. Do what worked once, and still works for others – except that I stopped doing them now, because I got complacent/lazy!”

People who know you, are aware of your achievements of great magnitude.

They need not wander too long wondering how to engage on a trip towards success (I think).

Basic as it may sound – to me it becomes easier to realise if one gets back to childhood & remeber the times when probably all of us had dreams and goals. What happened to those dreams & goals when we became adults and got accustomed to life’s familiar journey?

To many of us – we have no sense of a higher order – PURPOSE.

Yes! we all have got caught to the grind.

Closing up on 56 yrs I am proud to be here, reading your stuff not only learning new things but coming a fresh with those rare aha! moments – in my case.

I see the imortance of a deliberate review of my life, that needs to be conducted – - – -.

Twitter – justfun54

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