RE-TWEET IT!
Tweet
It’s out!
No, not the product – but the news of its coming launch.
And that trickle of information about Traffic Secrets 2.0 is the hallmark of the master buzz builder and ‘King of Anticipation Marketing’ – John Reese.
Already folks are beginning to go ga-ga on forums, blogs and social networks – and this frenzy will only increase and get more exciting until Traffic Secrets 2.0 launches on July 15th.
There’s one (of what’s sure to be many) interesting tweak already announced -
“The entire launch process for this course
will only be *12 DAYS*.”
That’s fast – but then, the pot’s been simmering slowly for almost a year now and doing an ‘accelerated launch’ may actually avoid over-eager fans beating a path to Income.com GHQ to physically wrench their copy out of John’s hands!
Prospective buyers, and even curious onlookers who intend studying the selling process (you do want to do that, don’t you?!) will heave a sigh of relief at this announcement too:
“There will be no other upsells, one-time offers,
special bundles, forced continuity, optional
continuity, immediate backend offers or
anything. NOTHING else will be for sale.”
A cynical and distrusting marketplace that’s been bitten far too many times lately will welcome this like a breath of fresh air. Kudos to John Reese for making this clear, explicit and unambiguous in an email to partners.
So, what’s the ‘Traffic Secrets’ magic all about?
It’s a process. Taught by a person who has applied it to get massive results in his business.
If the new version is similar to TS 1.0 in content and style, it will NOT be the most entertaining, exciting or visually appealing presentation you’ve ever watched. (There was a LOT of griping over the staid wallpaper pattern that made up the backdrop of the stage John Reese was lecturing from in TS 1.0!)
But it will be the most educational and instructive material about formulating a traffic strategy, setting up web traffic campaigns and executing them in step by step fashion.
Don’t kid yourself – it is hard work!
And the results are worth the effort – unless you prefer spending cash to get new website traffic, in which case other courses specifically teaching PPC marketing might be a better choice.
The ‘magic’ is also in the marketing.
And as you watch the Traffic Secrets 2.0 launch play out, you’ll witness the amazing phenomenon that never ceases to surprise me… people buying a high-ticket item primarily because they enjoy (and are caught up in) the hoopla that surrounds a well organized launch process.
Marketing spin positions Traffic Secrets 2.0 as being affordable, “priced at a shockingly low $397″. But ‘affordable’ is always uniquely individual. And even a low 3-figure price may be out of someone’s budget.
P.T.Barnum put it nicely. “If you have 1 pound and spend 19d 11p, you are rich. And if you have 1 pound, but spend 1p more, you are poor.”
This thought led neatly into a definition of marketing and selling that I learned recently from John Counsel.
Marketing is identifying a need and filling it.
Selling is getting people to want what they need – because unless they want it, they aren’t going to buy.
Traffic Secrets 2.0 is great marketing – because every website owner needs more traffic.
Traffic Secrets 2.0 is also great selling – because everyone who hears about it is going to want it.
Traffic Secrets 2.0 is NOT on my ‘to buy’ list – and still… I WANT IT!
Let the games begin!My affiliate link for Traffic Secrets 2.0 will be: http://www.EzineMarketingCenter.com/ts2.htm
Comments on this entry are closed.