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“If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings”- Rudyard Kipling, ‘IF…‘
Imagine this:
You spend 15 years building an online business and fund raising process.
You work within constraints that are seriously limiting, even crippling – but forge a way through it all, to set up a tenuous (but working) system.
You wake up one morning to an email which notifies you that the hinge on which the enterprise swings has come undone – and everything is in ‘free float’.
- No order buttons work.
- No donations can be accepted.
- No subscriptions will be paid.
In short, everything that had been automated, systematized and organized was suddenly gone!
How would you feel? What would you do? Where would you turn?
This was my dilemma last Wednesday.
But telling a Type A personality something cannot be done is the surest way to bring out all his latent energy, drive and determination to the forefront!
I went into over-drive.
Five days later,
- I have an alternative payment processor set up, and am taking orders in my business again.
- I have completely re-designed my non-profit website from the ground up – with a revised strategy that will bring in three times more in contributions to charity.
- I have started working on a new business plan to double (or maybe triple, or better) my business profits – of which a portion goes to charity, again.
In other words, by staying focused on what really matters – little children getting life-saving heart operations – I was able to look beyond a disaster that threatened the very existence of my online business and fund raising, and create a functional alternative… in less than a week!
Today morning, I was reading Seth Godin’s LINCHPIN, and came across this passage:
“What does it take to lead?
“The key-distinction is the ability to forge your own path, to discover a route from one place to another that hasn’t been paved, measured, and quantified. So many times we want someone to tell us exactly what to do, and so many times that’s exactly the wrong approach.
“Diamond cutters have an intrinsic understanding of the stone in their hands. They can touch and see exactly where the best lines are, they know. The greatest artists do just that. They see and understand the challenges before them, without carrying the baggage of expectations or attachment. The diamond-cutter doesn’t imagine the diamond he wants. Instead, he sees the diamond that is possible.“
Long ago, I stopped imagining the business and non-profit I want. I’ve focused on the one that is possible. So, when something shifts, I shift with it – to reach my goal.
Do you?
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