You Cannot Coast!

I started building my online business in 1996.

By 2003, I had built up serious momentum.

• High search engine rankings.
• Big, responsive list.
• Many infoproducts.
• Good sales.

And then, I started coasting along.  Maintaining my sites,

but not growing them as aggressively as I once did.

Nothing changed – apparently.  But it did.  It just did so

slowly that I hadn’t noticed!

• By 2006, a few search engine rankings were gone.
• By 2007, my list was growing slower – and getting smaller.
• By 2008, my infoproduct portfolio had dwindled.
• By 2009, coupled with the recession, this was losing sales.

Now, I’m NOT coasting.

Since earlier this year, I’m working a plan.  Actively. And

very aggressively.

I have a SEO plan.  It is getting many inlinks and adding

content to my network of sites rapidly.

I have a list building plan – though NOT solely email!  Yes,

that’s a shift determined by the marketplace changes.

I have an infoproduct creation plan – by end 2010, I will have

added FIFTY new ebooks and guides to my portfolio.

I have a sales plan – and it will kick in when other parts of

the puzzle are in place.

The BIG lesson is this…

You Cannot Coast!

If you aren’t growing, your business is dying.  Slowly, maybe.

But still dying.

Give it the breath of life.

Keep it GROWING.