Way back in 1875, a Czech immigrant named Joesph Bulova opened a small jewellery store in New York. He pursued his passion for excellence, designing hand made watches for ladies and gents. The Bulova wrist watch legend was born.
As the fame of his creations grew, Joseph expanded his shop and company. Within 30 years, his range of timepieces was so famous that he opened manufacturing plants in Switzerland. A line of men’s watches quickly followed, with jewelled movements. And in 1924, Bulova wrist watch for ladies made its debut on the marketplace for luxury watches.
Joseph Bulova was a realy pioneer. He came up with breakthrough marketing concepts to sell his masterpiece creations. His was the first major watch manufacturing brand to run ads on the radio. And the company has always stayed ahead of the curve, embracing innovations in manufacturing the best Bulova wrist watch models while also adopting cutting edge marketing methods to sell them.
In 1941, they ran the first commercial on TV, and developed co-branding and marketing deals with military organizations including NASA. Timing devices like his Accutron were so accurate that Bulova’s services were eagerly sought in developing weapon delivery systems. The family heritage was carried on even after Bulova’s untimely death in 1935.
The twin assets of quality and brand consciousness were sustained by his heirs. While the Accutron headed the line of products, the company shortly diversified with electronic timepieces, being one of the leaders in this niche. A tuning fork was the brain of this device which was so accurate that the technology was a hit in mission critical applications including military and space exploration.
Many Bulova wrist watch models are for men, but there are popular models for ladies too, with lovely leather bands and studded with diamonds. Bulova was also unique for coming out with the unisex models which are suitable for both genders.
The Caravelle line of Bulova ladies watches came out in 1962, and is very affordable to a middle class buyer, in addition to being on sale at a discount from online retailers and used watch sellers. This doesn’t mean a compromise on quality or style, though. And Bulova gold watches are sleek top-of-the-line models in 18K gold and diamonds in the bezel, priced accordingly to appeal to the cream of the audience looking to buy a wrist watch.
A line called designer Bangle collection was designed exclusively for women, with bangle style bands for those who don’t like bracelet straps. The Crystal collection comes in a box with bracelet style watch and crystal pendents.
There are many other lines like the automatic Telluride that are hardy and more suited for rugged outdoors work, being durable and designed for men looking to make a statement through the way they dress and accessorize. The Bulova wrist watch is also special for having parts that are easily compatible across models, making repair work easier.
All said and done, the Bulova brand stands for quality, style and top crafting skill.